Different views of this resource: (click for access this view) Resource courtesy of Watkins Community Museum The Varsity Theatre. This photograph taken by Alfred Lawrence shows the Varsity Theatre located at 1015 Massachusetts, Lawrence, Kansas in the 1930's. A group of Lawrence merchants stand out front posing with the merchandise they plan to give away in the "Toby Durnals Gift and Fun Show," presented live on stage. The Varsity Theatre, 1015 Massachushetts Street,was built by Lee Cohn and began operation in 1914 as "The New Vaudeville Theatre." L.L. (Lloyd)Ware bought it and reopened it as a motion picture house in 1915, with the Varsity name. This image used with permission of the Kansas State Historical Society. Related links: Chronological History of Theaters in Lawrence Varsity nee New Vaudeville Type: image Project: WJHS Grant Temporal coverage: 1930's Spacial coverage: 1015 Massachusetts Creator: Alfred Lawrence Object date: 1935 Printable Page Project Coordinator Email Project Coordinator / Lawrence Public Schools This site made possible by • the National Endowment for the Humanities • the Southwestern Bell Foundation Project Partners • The Lawrence Journal-World • Watkins Community Museum of History • Kenneth Spencer Research Library, University of Kansas